Escaping the Content Bottleneck to Power Personalization

Personalized Experiences

01-28-2021

Escaping the Content Bottleneck to Power Personalization

Personalized Experiences

01-28-2021


Every brand wants to deliver personalization at scale for their customers, but 97% of marketers say producing enough content to meet their organization’s needs is their biggest concern and your customers expect memorable moments at every brand touchpoint. With the ability to deliver personalization being the holy grail of marketing, the daunting task of content creation and personalization has become a full-blown business-critical issue and incremental improvements with legacy tools are no longer a viable solution.

Join us to discover:

  • How integrating content creation and marketing efforts can help supercharge your marketing operations and power personalized experiences
  • The importance of utilizing a content hub to remove the content bottleneck in order to achieve marketing objectives
  • How to operationalize around a content hub for marketing and personalization efficiencies 
  • How to use data to scale content creation efforts for personalization

One Click Access to

CXOstories

Bill Wooditch

Moderator:

Bill Wooditch

CEO, Speaker, Author

Wooditch Group

Share Webinar:

Fireside with


Mark Schaefer

Mark Schaefer

Marketing Expert, Author, Consultant, Speaker, Professor

Insights by


Jill Grozalsky

Jill Grozalsky

Product Marketing Director

Sitecore

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