Interesting vs Actionable Data Where Analytics Meets CX

Customer Experience

08-18-2020

Interesting vs Actionable Data Where Analytics Meets CX

Customer Experience

08-18-2020


Fireside Chat featuring Shadaab Kanwal, Executive Leader Digital, Data and Analytics Services at Charles Schwab

That data you pull? Imagine it smarter. Those dashboards you build? Imagine them stronger. More prescriptive. That is the world of marketing strategy that centers around actionable insights. That is how informed decisions accelerate growth and improve the customer experience. So how do you move beyond vanity metrics, like website hits or social media followers for example, that can yield impressive numbers, but little else? How do you identify and then tap into metrics that actually measure value creation and provide practical guidance for improving performance? What are the steps to taking those analytics and using it to fuel your revenue engine while improving the customer experience?

Find the answers in our new webcast Interesting vs Actionable Data: Where Analytics Meets CX

One Click Access to

CXOstories

Joseph Wolfgram

Moderator:

Joseph Wolfgram

IT Futurist

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Fireside with


Shadaab Kanwal

Shadaab Kanwal

Executive Leader Digital, Data and Analytics Services

Charles Schwab

Insights by


Charlene Drayton

Charlene Drayton

Head of Marketing, North America

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