Personalization and Delivering Human Connections through CX

Customer Experience

03-12-2021

Personalization and Delivering Human Connections through CX

Customer Experience

03-12-2021


Alison McCauley dives into this fireside chat with Mark Schaefer and Jill Grozalsky on what it means to be a truly human brand and how things like personalization, AI, self-service and more can help create meaningful human connections in our increasingly digital world. Mark Schaefer is a Globally-Recognized Blogger, Speaker, Educator, Consultant, and Author and as the Executive Director of Schaefer Marketing Solutions, he specializes in Marketing Strategy and Social Media Workshops. Sitecore's Jill Grozalsky is responsible for helping to bring products from concept to commercialization by communicating feature value and use cases for Sitecore’s core platform.

Previous studies stated that by the year 2020, brands would be competing on customer experience alone  - well with 2020 now in the rearview, what are brands competing on today? The answer is being a human company. This year 36 percent of consumers are trying a new product brand and 25 percent are incorporating a new private-label brand. That means that loyalty is up for grabs and the brands that find ways to create human connections with consumers will come out on top.

One Click Access to

CXOstories

Alison McCauley

Moderator:

Alison McCauley

CEO of Unblocked, emerging technology futurist and forbes contributing writer.

Share Webinar:

Fireside with


Mark Schaefer

Mark Schaefer

Marketing Expert, Author, Consultant, Speaker, Professor

Insights by


Jill Grozalsky

Jill Grozalsky

Product Marketing Director

Sitecore

Made Possible by

Interested in similar Webinars?

Here are some related Webinars based on the Audience


UP