Risk vs. Reward

Risk Management

03-11-2021

Risk vs. Reward

Risk Management

03-11-2021


COVID-19 has changed the retail landscape forever, opening up new channels, new customers and new opportunities. However, while the opportunities are real, so are the risks. While new online shoppers can account for a significant revenue uplift, they are 5-7x more likely to have their purchase declined than returning users. Why? 

With limited data and tools, many businesses have a difficult time identifying legitimate new customers

from fraudsters. Not only do merchants miss out on revenue when they wrongly decline legitimate customers, they also lose the total lifetime value of that customer as 40% of declined customers never return due to the poor customer experience. So how do you minimize risk in the customer journey and maximize revenue? 

Join Forter for an exclusive roundtable discussion to explore:

  • How much revenue is at stake from false declines and friction in the purchasing process
  • The true cost of declining good customers and the total impact of LTV
  • How the right approach to risk management can lead to more accurate risk decisions and increased revenue
  • How access to an "ecosystem of trust" enables your business to optimize your approval and authorization rates across the payments flow

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CXOstories

Alison McCauley

Moderator:

Alison McCauley

CEO of Unblocked, emerging technology futurist and forbes contributing writer.

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Fireside with


Kevin Moss

Kevin Moss

Former Chief Risk Officer, Senior Advisor/Consultant in Fraud, Lending and Payments

Insights by


Michael Reitblat

Michael Reitblat

CEO and Co-Founder

Forter

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